@article{Abdul Jalil_Fikry_Zainuddin_2018, title={Impact of Dining Café Atmospherics on Youth Behavioural Intention}, volume={3}, url={https://ajbes.e-iph.co.uk/index.php/ajbes/article/view/145}, DOI={10.21834/ajbes.v3i13.145}, abstractNote={<a style="cursor: pointer;" href="https://crossmark.crossref.org/dialog?doi=10.21834/ajbes.v3i13.145&domain=ajbes.e-iph.co.uk&uri_scheme=http;cm_version=v2.0" data-target="crossmark"><img src="/xmark.jpg" alt="" /></a><p>This study aims to investigate the impact of café atmospherics on Malaysian youth behavioural intention. The findings from the study indicate: (1) The youth preferences of store atmosphere in cafes include five factors, specifically, lighting, facility aesthetic, employee factor, ambient intelligent and music; (2) Cafe atmospheric (lighting, facility aesthetic, employee factor, ambient intelligent and music) factors have significant positive correlation with youth approach behaviours. As a conclusion, this study is important to the foodservice operators to understand the youth intention to revisit a café. The paper concludes with the implications for academic researchers and marketing practitioners.</p><p class="AMERTextBody">Keywords: Atmospheric; Youth; Behavioural Intention; Malaysia.</p><p class="eIPH-AbstractCopyright"><em>eISSN</em><em> 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. </em></p><p class="eIPH-AbstractCopyright"><span>DOI: </span>http://dx.doi.org/10.21834/ajbes.v3i13.145</p>}, number={13}, journal={Asian Journal of Behavioural Studies}, author={Abdul Jalil, Nur Aina and Fikry, Amily and Zainuddin, Anizah}, year={2018}, month={Aug.}, pages={78–87} }