TY - JOUR AU - Braga Junior, Sergio Silva AU - Silva, Dirceu da AU - D. S. Gabriel, Marcelo Luiz AU - de Oliveira Braga, Waleska Reali PY - 2018/07/19 Y2 - 2024/03/29 TI - The Influence of Environmental Concern and Purchase Intent in Buying Green Products JF - Asian Journal of Behavioural Studies JA - AjBeS VL - 3 IS - 12 SE - Articles DO - 10.21834/ajbes.v3i12.134 UR - https://ajbes.e-iph.co.uk/index.php/ajbes/article/view/134 SP - 183-193 AB - <a style="cursor: pointer;" href="https://crossmark.crossref.org/dialog?doi=10.21834/ajbes.v3i12.134&amp;domain=ajbes.e-iph.co.uk&amp;uri_scheme=http;cm_version=v2.0" data-target="crossmark"><img src="/xmark.jpg" alt="" /></a><p>Current analysis evaluates the influence of environmental concern in people´s retail buying behavior of green products. The purpose was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail. Given the purpose, an exploratory study was conducted quantitative nature through a survey with a sample of 811 respondents. As a result, there is a possibility the consumer does not realize the importance of changing the habit of consumption, more fixed in their routine to buy and past experience you have that attitude strengthens the fact suffer a low influence his behavior.</p><p>Keywords: Green consumption; purchase intention;  green products;  retail</p><p class="eIPH-AbstractCopyright"><em>eISSN</em><em> 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning &amp; Surveying, Universiti Teknologi MARA, Malaysia. </em></p> ER -