Exploring Host Community Perception of Panchor Town for Tourist Destination based on Social Exchange Theory

Authors

  • Mazni Saad Department of Tourism, Kulliyyah of Languages and Management, Kulliyyah of Languages and Management, International Islamic University Malaysia, Edu Hub Pagoh, KM1, Jalan Panchor, Pagoh 84600 Muar, Johor, Malaysia
  • Nur Nabilah Abdullah Department of English, Kulliyyah of Languages and Management, Kulliyyah of Languages and Management, International Islamic University Malaysia, Edu Hub Pagoh, KM1, Jalan Panchor, Pagoh 84600 Muar, Johor, Malaysia
  • Siti Nur Hidayah Rosman Department of English, Kulliyyah of Languages and Management, Kulliyyah of Languages and Management, International Islamic University Malaysia, Edu Hub Pagoh, KM1, Jalan Panchor, Pagoh 84600 Muar, Johor, Malaysia

DOI:

https://doi.org/10.21834/ajbes.v5i19.191

Keywords:

Community Attachment, Economic Gains, Environmental Attitude, River-based Tourism

Abstract

This paper explores the significance of a rural region, the village of Panchor, as a potential nature tourism site located in Johor district of Muar, Malaysia. The study's objectives were (1) evaluating local community funding, and (2) evaluating the participation of local government. Three overlapping topics were explored based on qualitative interpretation of an interview and open-ended answers in the questionnaire: (1) group connection, (2) economic benefits, and (3) environmental attitude. The findings revealed that river-based tourism could improve the socio-economic status and the sustainability of rural areas. It also addressed the consequences and limitations of the study in this report.

Keywords: Community Attachment; Economic Gains; Environmental Attitude; River-based Tourism

eISSN 2398-4295 ©2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of Association of Malaysian Environment-Behaviour Researchers (AMER); Association of  Behavioural Researchers on Asians / Africans / Arabians (ABRA); Centre for Environment-Behaviour Studies (cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia

DOI: https://doi.org/10.21834/ajbes.v5i19.191

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Published

2020-08-31

How to Cite

Saad, M. ., Abdullah, N. N. ., & Rosman, S. N. H. . (2020). Exploring Host Community Perception of Panchor Town for Tourist Destination based on Social Exchange Theory . Asian Journal of Behavioural Studies, 5(19), 1–10. https://doi.org/10.21834/ajbes.v5i19.191

Issue

Vol. 5 No. 19 (2020): May / Aug

Section

Articles