Challenges in Upholding Edutourism Initiatives

Authors

  • Herwina Rosnan Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Malaysia
  • Nuraisyah Chua Abdullah Faculty of Law, Universiti Teknologi MARA, Malaysia

DOI:

https://doi.org/10.21834/ajbes.v3i14.161

Keywords:

Edutourism, Readiness, Malaysia, Public Universities

Abstract

Edutourism was initiated to benefit from both the booming tourism industry and the growth of education sector in Malaysia. Edutourism is expected affect related sectors positively. However, edutourism activities suffers from various challenges. The study investigates the challenges and barrier faced by public universities in realising edutourism agenda. Primary data was collected through interviews with selected public universities. Among the factors that hinders the development of edutourism are unsuccessful collaboration between university and travel agency as well as university readiness in upholding edutourism agenda. This study contributes to an in-depth understanding of the factors that impede edutourism success. Practical and theoretical implications were highlighted.

Keywords: Edutourism, Readiness; Malaysia; Public Universities

eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. 

References

Abubakar, A. M., Shneikat, B. H. T., & Oday, A. (2014). Motivational factors for educational tourism: A case study in Northern Cyprus. Tourism Management Perspectives, 11, 58-62.

Ankomah, P. K., & Larson, R. T. (2004). Education Tourism: A Strategy to Strategy to Sustainable Tourism Development in Sub-Saharan Africa. Retrieved April, 30(2009), 9-15.

Bailey, A. R., Chow, C. W., & Haddad, K. M. (1999). Continuous improvement in business education: Insights from the for-profit sector and business school deans. Journal of education for business, 74(3), 165-180.

Bhati, A., Lee, D., &Kairon, H. S. (2014). “Underlining Factors in Deciding to Pursue Australian Higher Education in Singaporeâ€â€“An International Students’ Perspective. Procedia-Social and Behavioral Sciences, 116, 1064-1067.

Blight, D. (1995), International Education: Australia’s Potential Demand and Supply. IDP Education Australia, Canberra.

Carr, N. (2003). University & college students’ tourism. In: Ritchie, B. (Eds.), Managing educational tourism (pp. 181-225). Clevedon, UK: Channel View Publications.

Economic Census 2016. Retrieved 1 May 2018 at https://www.dosm.gov.my/v1/index.php?r=column/cone&menu_id=UllyTnF2UTJMM1R1VmlTTlZVbk5Wdz09

Fernandez, F. L. (1978).TeoríayTécnica del turismo.Tomo I. Madrid: Editorial Nacional.

Hassan, N. A., &Hemdi, M. A. (2016). The Influence of Destination Image on Medical Tourist’s Intention for Future Destination Choice. Environment-Behaviour Proceedings Journal, 1(1), 178-185.

Kalinowski, K., &Weiler, B. (1992). Review educational travel. In: B. Weiker and C. Hall (Eds), Special Interest Tourism. London Belhaven.

Lam, J., Ariffin, A. A. M., & Ahmad, A. H. (2011). Edutourism: exploring the push-pull factors in selecting a university. International Journal of Business & Society, 12(1).

Lee, K. H., & Tan, J. P. (1984). The international flow of third level lesser developed country students to developed countries: Determinants and implications. Higher education, 13(6), 687-707.

Maggi, R., & Padurean, L. (2009). Higher tourism education in English–where and why?. Tourism Review, 64(1), 48-58.

María Cubillo, J., Sánchez, J., & Cerviño, J. (2006). International students' decision-making process. International Journal of Educational Management, 20(2), 101-115.

Maringe, F., & Carter, S. (2007). International students' motivations for studying in UK HE: Insights into the choice and decision making of African students. International Journal of Educational Management, 21(6), 459-475.

Mazzarol, T., Kemp, S., and Savery, L. (1997). International Students Who Choose not to Study in Australia: An

Examination of Taiwan and Indonesia. Australian International Education Foundation, Canberra.

Mohamad, A. A. A (2016). How can Small and Medium-sized hotels compete with international hotel chains? Egypt as a case study. Tourist Review International, 20(1), 57-70.

Mosbah, A. and Salleh, M. (2014). A review of tourism development in Malaysia. European Journal of Business and Management, 6(5), 1-9.

Nair, V., Munikrishnan, U. T., Rajaratnam, S. D., & King, N. (2015). Redefining rural tourism in Malaysia: A conceptual perspective. Asia Pacific Journal of Tourism Research, 20(3), 314-337.

Ortiz, A., Li Chang, L. and Yuanyuan Fang, Y. (2015), International Student Mobility Trends 2015: An Economic Perspective.

Ritchie, B., Carr, N and Cooper, C. (2003) Managing Educational Tourism. Clevedon: Channel View Publications.

Rodger, D. (1998) Leisure, learning, and travel. Journal of Physical Education. Recreation & Dance, 69(4), 28-31.

Smith, C., & Jenner, P. (1997). Education tourism. Travel & Tourism Analyst, 3,60- 75.

The Star. (2010). Edutourism gaining ground: South Koreans come to learn languages. 10 January, 27.

Wood, D. (2001). The winners and losers of participation in praxis: A case study of strategic tourism planning in Australia’s North West. Paper for the World Planning Schools Congress, Shanghai, China, 11-15 July 2001.

UNWTO. (2017) UNWTO Tourism Highlight, 2017 Edition.

Zaman Yazarları (2014), “Zaman Yazarlarıâ€, available at: zaman.com.tr (Accessed February 2016).

Zulkefli, N.S., Jaafar, M. and Rashid, M. (2013). Government role and Tourism-related micro and small business in the world archaeological heritage site of Lenggong Valley Malaysia,

Downloads

Published

2018-11-19

How to Cite

Rosnan, H., & Abdullah, N. C. (2018). Challenges in Upholding Edutourism Initiatives. Asian Journal of Behavioural Studies, 3(14), 1–12. https://doi.org/10.21834/ajbes.v3i14.161

Issue

Section

Articles