The Moderating Role of the Residents’ Education Level in the Realization of Green Cities


  • Saripah Abdul Latif Faculty of Business Management, Universiti Teknologi MARA, Kota Bharu 15050, Malaysia
  • Yeop Hussin Bidin Faculty of Business Management, Universiti Teknologi MARA, Kota Bharu 15050, Malaysia
  • Zainudin Awang Faculty of Mathematics and Science Computer Universiti Teknologi MARA, Kota Bharu 15050, Malaysia



Green cities, Attitudes towards recycling, Subjective norms, Education level


The design of a green city integrates with the intention of creating a habitat for people dedicated to the minimization of waste output and pollution. This research aims to determine the moderating effect of the residents’ education level on their intention to recycle. Data collected from a survey on 255 residents in Kuala Lumpur city was analyzed using structural equation modeling. The findings indicate that the realization of green cities is affected by both attitudes towards recycling and subjective norms, which are then moderated by the level of education of the residents.

Keywords: Green cities; Attitudes towards recycling; Subjective norms; Education level

eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license ( Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia


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How to Cite

Abdul Latif, S., Bidin, Y. H., & Awang, Z. (2018). The Moderating Role of the Residents’ Education Level in the Realization of Green Cities. Asian Journal of Behavioural Studies, 3(10), 175–182.